Laser Technology Inc. Around the World
LTI has been a leader in the field of laser measurement technology since its inception in 1985. Maintaining a strong focus on providing products for industrial and professional applications including forestry, mining, mapping, utilities, surveying, speed enforcement and crash investigations; LTI has consistently addressed real world needs throughout the planet.
Dedicated to providing innovative and affordable laser measurement technology; LTI has acclamations such as introducing the world's first commercial laser speed measuring device, the first timber cruising hand-held total station, a custom space station docking system for NASA, and the only laser with TruVector 360° Compass Technology. Since our first international laser sale in 1988, Laser Technology Inc. has expanded into more than 100 countries spanning all 7 continents.
Laser Technology, Inc was founded in North America in 1985, by Mr. David Williams and Mr. Jeremy Dunne, in what was then the city of Englewood in Colorado. North America is the birthplace of a big idea and serves as the foundation for what LTI is today. Over the past 30+ years, LTI has grown from just a couple of people with a grand idea into a worldwide manufacturer of time of flight laser rangefinders. In North America, LTI operates in three different divisions - Traffic Safety, Professional Measurement, and the Sensor division—which serves the industrial segments of the market.
In the Traffic Safety division, the first laser to hit the streets in North America was the LTI 20-20 Marksman speed enforcement laser, which was introduced in 1991 with some hard work and perseverance, and in some instances, it is still in use today.
On the Professional Measurement side of the business, LTI first released a Hydrographic surveying laser to the market in the late 80s and went on to produce many more successful lasers, most notably the TruPulse series of professional-grade surveying lasers for use in Forestry, GIS/GPS, Utility and Public Works, Telecom, Mining, and many other vertical markets. There are tens of thousands of TruPulse series laser rangefinders being used in the market today and they are still going strong. Additionally, the Professional Measurement division operates through a loyal dealer channel that blankets the United States and key international locations totaling over 200 partners.
The Sensor division serves our customers in the industrial market, the first laser sensor released into this market was the Universal Laser Sensor (ULS) and was used successfully for ship docking operations, autonomous unmanned vehicles and aircraft as well as security and surveillance applications, the sensor is still being used for many other applications today and we are constantly evolving the technology to solve new and different industrial problems.
Today, Laser Technology, Inc. is happily headquartered in Centennial, CO, and has over 100 dedicated employees.
Laser Technology started our development of the Traffic Safety Market in Brazil in 1994. Since then, Brazil has become one of our best-performing countries. LTI's first International Dealer Sales Conference was held in Sao Paolo in 2012, where Latin America dealers flocked to be educated and provided technical training on some of LTI's traffic safety products. The Conference led to sales of the PicoDigiCAM, TruCAM and TruFlash speed enforcement products in Latin American countries including Peru. LTI has sold more TruCAMs in Brazil than in any other country in the world.
Laser Technology entered into Europe over 30 years ago with our laser measurement products, and today both Traffic Safety and Professional Measurement lasers are used throughout the continent.
Our first customer in Europe was Austria, where in 1991 they purchased 300 LTI 20-20 Marksman laser speed guns. They followed up by ordering 600 units a few years later. Austria currently has over 1,200 TruSpeed laser speed devices, and is the largest TruSpeed user in the world.
Following this, in the late nineties, IFER Monitoring and Mapping Solutions (IFER) in the Czech Republic integrated LTI lasers for forestry inventory measurements, and in 2011 the Forest of Czech Republic Institution, the LESYCR, launched an initiative with 800 TruPulse laser range finders to aid in measuring standing trees in lots for auction.
Through the years the United Kingdom has been a steadfast customer where they have over 1,000 of our laser speed guns including the Marksman and UltraLyte units.
Italy leans toward LTI's photo/video lidar speed enforcement systems and has in use more Micro DigiCams than any other country in the world. They also have more TruCAM lasers than any other country in Europe except for Poland.
Poland favors the TruCAM lasers using close to 700 units, while France has over 3,000 various LTI lidars, including about 800 TruSpeed Se speed enforcement devices.
LTI blazed the trail in Europe, getting the main metrologies to accept and see the benefits of using Lidar technology vs. Radar. We developed the first speed simulator to enable laboratory testing of laser speed guns. Laser Technology, Inc. is now on the 3rd generation simulator that is used by most approval agencies around the world for laser speed guns. Today we are approved and selling laser speed measurement devices — both with and without camera systems — in most European countries.
LTI's first dealer in Africa, TransAtlantic Equipment, has been promoting our products for over 25 years (since 1997) and has been a critical part of our worldwide success. They were one of the best-performing dealers of the Micro DigiCam, and have shown continued gains with the TruCAM, the latest in our lineup of photo speed enforcement systems. Optron has been a key promoter as well in the South African region, while our greatest sales in Africa currently are in Morocco, where we are represented by Geirem. Morocco has close to 800 TruCAM and TruCAM II systems in operation, more than all other countries in Africa combined.
Laser Technology Asia, managed by Edward Lau, is one of the first official sister companies ever to exist. Laser Technology's partnership with Laser Technology Asia was established in mid 2007. Laser Technology Asia sold over 1,000 TruPulse laser rangefinders and over 200 Impulse and Angle Encoder systems in 2008. They are also an LTI ized Service Center for all professional measurement products.
China is the largest overseas market for LTI (21%). Since inception more than 13,000 TruPulse laser rangefinders have found their way into the China electric power utilities, forestry, mining and telecom market. Our products are distributed in China by a team of 12 Laser Technology Asia employees based in Guangzhou and Hong Kong. They also receive support from offices in Shanghai and Beijing, with the Gaungzhou office just expanding into a larger office. As of 2012, our Joint Venture between Laser Technology, Inc. and Laser Technology Asia just celebrated five years of successful business together. This venture created a sales and marketing distributorship with Best Engineering, our 20 year partner based in Hong Kong.
Japan was slowed down by two tragic disasters in 2011. One was natural and the second was nuclear. 2012 was a rebuilding year for LTI and our long time distributor, DKSH, there. At one time they were LTI’s most successful dealer in the world. They remain the second largest international market for the TruPulse with more than 6,000 sets in the market. The Forestry and Electric Power Utility markets remain as their largest targeted markets. Our products are distributed by DKSH mainly thru Hanshin, GeoSurf, Timbertech and Sunaga Impulse in this market.
ESRI Thailand has promoted LTI products for many years and have always worked closely with the electrical power utilities. One of their customers the Electric Generating ity of Thailand has just recently purchased 460 TruPulse 200 units.
Taiwan Optical won a large contract with the Taiwan Highway Police to begin replacing the more than 100 Micro Digicam sets which they started to use over 12 years ago. The new order included 32 sets of TruCAM, 28 sets of Pico DigiCAM with the UltraLyte 100LR and 28 sets of TruFlash. This makes Taiwan the first large scale user of our newest traffic safety product - the Pico DigiCAM.
Turbo Consultancy Services Pvt Ltd., managed by Iqbal Singh Jagdeva, has been a LTI Traffic Safety Dealer since 1999. The long years of product positioning and seed marketing have begun to pay off. In 2012 , the dealer sold over 120 TruCam and is working to double that figure in 2013. Ricky D’Souza, Regional Sales Manager, has signed new dealers in new LTI markets: Sri Lanka, Bangladesh, Turkministan, and Nepal.
The sales of the Criterion RD1000 are beginning to increase in the Asian and European markets. Indonesia represented by PT Siberhegindo Teknik has provided orders of more than 50 sets. They are beginning to reap the rewards of the many demonstrations conducted during the past eight years.
Laser Technology Australia has always been at the top of the International Traffic Safety list. Owned and operated by Phil Lack, they recently have begun to expand their value proposition to their customers making some additions to their staff. In 2011, they hired Kari Conroy to head up their service and technical support division. She worked in the same position at LTI for 17 years before making the move down under with her husband, Don Conroy. He took a position as a sales representative selling LTI professional measurement products. Since coming on board he has increased sales in this segment by 175%. One of the emerging customers for them in the market is the tree trimming in conjunction electrical power lines.
Australia is also an ized service center for all traffic safety products and is a master distributor for all LTI professional measurement products. They support about 20 professional measurement dealers across the continent that sell into the forestry and electric utility markets.